mar 100/perez - blog

People perception are indeed different, so how do certain companies get different people to buy their same stuff. i got a email today for a shoe company that i thought was very interesting. It had the same pair of pumps on 2 totally different girls. The first picture was a white lady wearing her pumps with her business suit. Then beside it there was a lady of color wearing the same pumps but with a mini skirt as if she was going to a night club. So basically they are showing the same shoes in to different scenarios, i take it as they are putting them selves in 2 totally different peoples shoes (literally) in efforts to sell the same shoe