Tuesday, October 28, 2008

mar 100/perez - blog

GM is cutting cost in its advertising department. They will no longer advertise for "smaller sports" such as skiing. They also will only advertise during the games if its a college sport. GM's sales and shares at a all time low and the company is making all necessary budget adjustment to try to keep the company afloat. Advertising is one place where they are making lots of changes and lots of cuts.

http://www.bloomberg.com/apps/news?pid=20601079&sid=a5Zjz_AUnMMQ&refer=home

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